McCue Corp.

Brand Identity

McCue Corporation designs and manufactures an extensive line of commercial "in-store" products and fixtures that enhance the customer shopping experience while making retail environments more attractive, sustainable and safe. The task was to rethink and redesign its entire brand identity across all communication channels to position its global brand image more accurately.

• Trademark Design

• Website Design

• Photography Art Direction

• Promotions & Campaigns

• Sales Collateral

• Business Cards & Letterhead

• Brand Guidelines